AZEEZ ADEBAYO
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OVERVIEW
End-to-end redesign of the Post Office digital services platform serving 11 million customers monthly.
GOAL
Simplify the online journey for postal and financial services, increasing digital adoption.
PROCESS
Stakeholder alignment workshops established shared success metrics. Competitive benchmarking across 12 comparable services informed the design strategy.
OUTCOME
Digital transactions up 28%. Drop-off rates reduced by 19%.
LET'S TALK
LONDON, UNITED KINGDOM