AZEEZ ADEBAYO
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OVERVIEW
Complete brand identity and digital presence for Playa, a luxury travel and lifestyle brand.
GOAL
Create a bold, aspirational identity that communicates exclusivity while remaining approachable.
PROCESS
Mood boarding and creative direction sessions defined the visual language. A refined colour palette, bespoke typography treatment and motion guidelines formed the brand book.
OUTCOME
Brand recognised at 2024 Creative Review awards. 3× growth in social following within 6 months.
LET'S TALK
LONDON, UNITED KINGDOM